A Nebraska based drive-thru coffee chain will be the new title sponsor of the Frisco Bowl football game. A new multi-year agreement was announced Monday in Frisco, Texas. Beginning with this year’s game, the official bowl name will be the Scooter’s Coffee Frisco Bowl.
The game will be played Tuesday, Dec. 19 at 8 p.m. at Toyota Stadium and will be televised on ESPN. “We are excited to welcome Scooter’s Coffee as the new title sponsor of the Frisco Bowl. Their focus on people and quality aligns perfectly with our mission of providing a positive and memorable postseason college football experience for traveling teams, fans and the local community,” said Clint Overby, vice president of ESPN Events, which owns and operates the Frisco Bowl.
Scooter’s Coffee was founded in Omaha in 1998 by Don and Linda Eckles. The franchise now has nearly 700 stores in 29 states with plans to have 1,000 franchise stores open by the end of 2024.