Those attending concerts or sporting events at Pinnacle Bank Arena over the next year will have the opportunity support local charities at the register, through the “Round-Up for Charity” program.
Beginning on November 4, at the Nebraska women’s basketball game against Omaha, customers at Pinnacle Bank Arena concession stands will have the option to round up their purchase to the nearest dollar, with 100% of donations going directly to four local organizations in Lincoln/Lancaster County community.
This program will be offered at most ticketed events at Pinnacle Bank Arena through the end of October 2025.
“We want to make sure we can maximize the impact that these entities receive,” Tim Savona, General Manager of PBA, told KLIN News. “Given the nature of our business, it’s not unusual for us to have one or two months where we’re super busy, and then one or two months where we’re quiet. So we felt the best approach was to host the program for a 12-month span.”
The four local organizations, selected out of 90+ applicants, that will split the charity pot four-ways are: Revolution Rescue, HUB Central Access Point, Lincoln Littles, and Mourning Hope Grief Center.
Pinnacle Bank Arena’s Round-Up for Charity initiative is part of ASM Global’s corporate social responsibility platform, read more at asmglobal.com.